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TransAtlantic claims the deal makes it the first US business to acquire an East African gaming platform, and talked up the prospects for significant mobile gaming growth in Kenya.

There is an estimated 5m daily active mobile players in the Kenyan market, TransAtlantic said, spending on average $20 per day.

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The business added that in 2018 players across Africa’s largest gaming markets of Nigeria, Kenya and South Africa wagered $40bn. While this was mainly on football and horse racing, there was growing interest in US sports such as American football, basketball and baseball.

The acquisition marks a shift in focus for TransAtlantic, which has previously focused on investments in housing, shipping and agriculture.

Its chief executive Julies Jenge described Surebet as a “nice addition” to its portfolio, describing Africa’s 1.2bn population as the industry’s “fastest-growing segment of gamers”.

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Kenya’s gambling market has proved to be lucrative in recent years, though a series of regulatory disputes have disrupted progress.

An excise tax hike on stakes, for example, prompted high profile brands Sportpesa and BetIn to halt operations in the market in 2019. While BetIn is yet to announce its return, Sportpesa finally relaunched in November last year, with a new licensing partner.

The excise tax on betting stakes, meanwhile, was scrapped in the country’s 2020 Finance Bill, though the government has since pledged to reintroduce the levy.

From all the mushrooming betting companies, it is evident that betting is becoming a thing in Kenya. If you were interested in betting, then you would want a good experience on the site, right? So how about the SportPesa betting company? It is one of the most popular betting companies in Kenya. The new SportPesa app has not only helped many people access the betting site but has also made gambling a good experience.

Analysis show that SportPesa is found to be the most popular online betting platform in Kenya, with 82 percent of gamblers subscribing to it. The need to improve betting experiences made SportPesa better its betting procedures. It has done so by creating a very eye-catching betting app, with a very user-friendly interface. It also offers crazy bonuses to first-time customers. To access the services that the new SportPesa app offers, you will require internet access, a smartphone or internet enabled device. The SportPesa app new version is more optimized than ever, providing great and faster performance while saving on your data.

New SportPesa Android app

The new app download is available to Android users. It can be downloaded from SportPesa official site. The SportPesa application is intended for devices with Android 4.1.1 or higher. To download the app for Android phone users, follow the steps shown below:

  1. Ensure you have an internet connection on your gadget or device.
  2. Search for the official SportPesa website.
  3. Once on the SportPesa app website, look for the download button or QR code.
  4. Click on the 'Download it for free' button or scan the QR code from your Android device to download.
  5. Install the application. The installation will ask you to allow your device to install third-party applications.

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New SportPesa app for iPhone

SportPesa has launched its app that is compatible with iPhones and iPads.

It goes into the books of history as the only brand cureently having such an application in East Africa.

iPhone or iPad users can also still place bets on SportPesa online.

They can access the mobile website and view their betslips while on the go.

The mobile site is as user-friendly and efficient as the desktop version and has full functionality as well. For future convenience, you can bookmark the mobile website for quicker and easier access.

The desktop version

Some people get convenience in accessing the SportPesa services through their desktops or laptops. The new application is compatible with Windows XP/7/8/10 versions. To download the app for the desktop, you will require the apk installer file. This is the SportPesa app apk file that you will acquire when you search on Google the apk file for the app. To download SportPesa on Windows you will need Android app installers such as BlueStacks, Nox or KOPlayer.

To install SportPesa app using BlueStacks

To install the betting app on Windows PC using BlueStacks, follow the steps shown below:

Sportpesa App Download Latest Version

  1. Download and install BlueStacks from their official website.
  2. Open the apk file. Double-click the apk file to launch BlueStacks and install the application. If your apk file does not automatically open BlueStacks, right-click on it and select Open with option (browse to the BlueStacks). You can also drag-and-drop the SportPesa app apk file onto the BlueStacks home screen.
  3. After installing, click run to open.

To install the app using NoxPlayeron

The following procedure will help you on installing SportPesa application for Windows PC NoxPlayeron:

  1. Download and install NoxPlayer from their official website.
  2. Drag the apk file to Nox and drop it. The file manager will show up.
  3. Click the Open XXX folder button under the file sign that turns blue.
  4. Then you will be able to install the apk you downloaded from your computer to Nox or move/copy the file to other locations in Nox.

How to install the new SportPesa mobile app

The SportPesa mobile application installation may require you to allow the installing device to install third-party applications. To install, follow the steps shown below:

  1. Access the 'Security' settings on your mobile phone's settings section.
  2. Activate 'Unknown Sources' to allow the mobile device to install Apps from other sources other than the Google Play Store. That is because SportPesa mobile app is not available on Google Store since Google does not allow betting applications
  3. A warning will pop out after selecting the 'Unknown Sources' button. This basically warns you on the vulnerability of your personal data due to permitting installation of applications from unknown sources. You should click 'OK' to forego the warning.

After allowing third-party applications installation, you can now install the SportPesa app successfully. You can then visit SportPesa homepage then click on 'App' on the top of the website. This will redirect you to the download page. Download the app and install on your phone. It is that simple.

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How to register on the new app

Once you have downloaded or installed the application on your preferred device, you need to register to save details to the server. Registering into the betting platform is very simple and has two methods of registering users:

SMS option

You can use the SMS option to register while doing the following:

  1. Send the word 'GAME' to the shortcode 79079. You will receive a confirmation message with the link directing you to read Sportpesa's terms and conditions on the website.
  2. Send the word 'ACCEPT' to 79079, after reading the terms and conditions on the site.
  3. You will then receive a confirmation message confirming that you have been registered with the following:
  • Username
  • User phone number
  • SportPesa PIN
  • Mobile operator Paybill number

You must deposit cash into your SportPesa account using your mobile network's money transfer service. Each SMS sent to the shortcode 79079 costs Ksh2 and all incoming SMS from 79079 are free of charge.

Online registration option

Online registration is the other option where you do the following:

  1. Go to the SportPesa website
  2. Click on 'REGISTER NOW' where a registration form will be displayed on your screen.
  3. Fill in the mandatory fields marked with asterisks, where you get to create and confirm your web password.
  4. Click on 'GET VERIFICATION CODE' button. An SMS with the verification code will be sent to your phone.
  5. Enter the verification code on the specified area on the website.
  6. Click on 'FINISH REGISTRATION' button after which you will receive a confirmation SMS shortly. The SMS will contain the following:
App
  • Username
  • User phone number
  • SportPesa PIN
  • Mobile operator Paybill number

Some users have already registered through SMS and would want to access the online platform. Here is how to get an online account:

  1. Visit their website and enter your phone number as username and SportPesa PIN on the password option. Click on 'LOGIN'.
  2. Fill the online registration form displayed on the screen.
  3. Create a web password and click on 'SAVE'. A message will appear informing you of your successful account update.

How to make bets on the new app

The installation and download process is just one step away. You now need to know how to make a bet and play. You can play or make a bet via the new app on your mobile by following the steps below:

  1. Go to the app and pick your bet using the buttons showing bet options displayed on the screen.
  2. Access the betslip by tapping on the pick counter of the home screen.
  3. Enter the amount of your bet (money you put on the bet) using the betslip panel.
  4. If you are ready, tap on the 'PLACE BET' button to complete and confirm your bet.

READ ALSO: Betting dominates online searches by Kenyans in latest report

Sportpesa

Features for betting in the new app

Why use the new app? It has additional features that make betting enjoyable and more comfortable. Some of these features include:

Betting cards

This feature allows you to make your picks when you want to bet.

Betslips

The betslips work the same way as on the website. It can be accessed from the 'Betslip' label, which shows up when you make any pick on the application. You can place a bet by introducing a betting amount and tapping on the 'Place bet' button.

Jackpots

This is usually a big amount of money to be won by anyone playing jackpot or mega jackpot. The mega jackpot requires you to make 17 correct predictions while the normal jackpot requires you to make 13 correct predictions. You only need Ksh 100 per jackpot placement.

Withdrawing and uploading funds on the new app

Sport Pesa Apps

Currently, the betting company is working with mobile service providers such as Safaricom and Airtel companies. To withdraw funds that you have accumulated in your account, go to new app, click on the drawer menu. This menu will allow you to enter the amount of money you wish to withdraw. You can also deposit funds in your account before betting by using the same drawer menu.

If you want to experience the most convenient betting experience, then SportPesa is your first choice. The new app has made betting count, as it offers excellent experiences than just gambling. The app is extremely internet bundle-friendly, thus placing at your fingertips the opportunity to play more for less money. The elegant and intuitive user interface makes it easy to place a bet on the go. The new SportPesa app provides new betting designs allowing you to place your bets easier and simpler than before. However, remember that betting is addictive and should be done responsively by users above 18 years.

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